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June 25th, 2013 by SEM Contributor
With around 1 million followers and thousands of likes per photo, Starbucks is extremely active on Instagram. Not only does the company participate in this form of social media, but the fans of the company are involved as well. Search for “Starbucks” on Instagram and you will be inundated with over 3.6 billion results. While getting to that level of…
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March 14th, 2013 by SEM Contributor
In the past few years, social media has become not just a means for people to interact with each other, but also for brands to communicate with their customers. Many companies now use social media to market their products and services, as well as address customer service issues in public. Observing a web host’s social media feeds and stats provides…
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February 11th, 2013 by SEM Contributor
With the advent of the Internet in the not too distant past, consumers found a million (literally more) ways to shop for goods and services.
While many shoppers still use the old-fashioned means of shopping, i.e. through word-of-mouth, watching commercials, viewing newspaper or magazine ads, etc. others have turned online to find what they need.
As a result, those businesses…
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February 5th, 2013 by SEM Contributor
In a day and age when the small business owner must provide his or her customers with what they want yesterday and not today, it makes sense to offer them a wide range of products, services, and payment options.
With that being said, where do mobile payments rank on your list as far as important options for your customers?
For…
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January 24th, 2013 by Tanya
While many professionals in the last few years have turned to social media to grow their businesses, others are still taking the wait-and-see approach, wondering if SM is really for them.
So, it is that time of year again when millions of individuals shudder at the thought of having to once again do their taxes. Except for maybe going to…
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January 17th, 2013 by SEM Contributor
I Hear There’s Rumours on the Internets …
This infamous quote from George Bush Jnr may be a source of countless internet memes, but it also sums up the attitude of many misguided business executives whose digital strategies are doomed to failure. According to Gartner, 50% of enterprises are not receiving a worthwhile return on their investment in social media…
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December 20th, 2012 by SEM Contributor
If your company has an active social media account, you’re probably always hearing how you need to use social media to listen to your customers. Listening to your following can provide you with insight into who makes up your target market and what they think about your business, but listening on social media does not mean reading a few posts…
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December 6th, 2012 by SEM Contributor
Are you having a difficult time learning the in’s and out’s of social networks? Going on to Facebook or Twitter for the first time can be an intimidating proposition. You are hit with a deluge of information, social network specific terminology, all types of advice, and of course, bad advice, and you will likely experience overwhelm. No worries. This is…
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November 15th, 2012 by SEM Contributor
The age of the standard, cardboard cut-out website has passed. People just don’t find static brochure- like webpages appealing anymore. Potential customers want to hear more about what you can offer them, and what helpful experiences you can pass on to them; not what the latest special is. Going to a website full on marketed products and sales pitches isn’t…
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November 14th, 2012 by SEM Contributor
New research indicates that Facebook is as addictive as crack or heroin. Just like Pavolov’s dogs, we’re mentally salivating for a ping or a ding that increases the dopamine levels in our brains. People who have been spending significant amounts of time on the Internet had different prefrontal cortexes than those who still have lives offline.
No one really knows…
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