Modern Business: The Social Media Strategy

• August 6th, 2013 by SEM Contributor

Advertisers and marketers are infiltrating social networks. In fact, many corporations believe there is no better platform for reaching potential new customers. Lately they’ve been coming up with ingenious new ways to reach users on platforms like YouTube, Twitter, and Facebook. It looks like those methods are bound to change, however, as users become hip to their ways and marketers… Read more

Why Being Everywhere Is Key To A Good Social Media Strategy!

• December 13th, 2012 by SEM Contributor

In terms of social media strategy, there are a few buzzwords that get thrown around a lot. I hear a lot about ‘engagement’, a lot about ‘community’, and a fair amount of ‘influence’ and ‘thought leaders’. What I don’t hear much about, though, is ‘omnipresence’, which is the cornerstone of any successful social media executive’s successes. Being an expert on,… Read more