What Success Are Airlines Having With Social Media?

• September 4th, 2013 by SEM Contributor

Airlines know where to look to find out how an airline is doing, and they know what to do if an airline doesn’t come up to scratch. From delayed flights to rude staff to food that tastes like plastic – if an airline commits a faux pas, social media is sure to be buzzing within minutes. So how can airlines… Read more

5 Powerhouses Who Get Social Media Right

• June 11th, 2013 by SEM Contributor

Despite its immense potential as a marketing tool, social media was not an immediate hit with big business. Large corporations took their time to evaluate this new marketing opportunity and held back while small business took the lead. But once it caught the bug, big business found a lot to like about the new marketing platforms that social media provides.… Read more