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August 25th, 2013 by SEM Contributor
Social media is a vital component of any business’s plan of action these days.
It may even be taking the place of traditional marketing strategies, but just like with the traditional methods, you’ve got to use it in the right way.
If your social media plan is being wrongly used, you could be on the path to disaster.
Here’s a…
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July 10th, 2013 by SEM Contributor
Starting out in social media can feel a little like being lost in a maze. But don’t panic!
Once you get hold of a map and learn how to navigate social media, it can be a valuable resource for your business.
Where else can you:
* Advertise your products and services
* Connect with your customers
* Resolve customer issues…
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June 18th, 2013 by SEM Contributor
How to Use Instagram for Business
Instagram is a social network where millions of photos are shared on a daily basis. As a result, many companies are now realizing the benefits of using this network as a tool for marketing their products and services. Here are some tips which will help you make the most of Instagram.
1. Use a …
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May 24th, 2013 by SEM Contributor
As the value of social media advertising continues to increase, demand for advice on how to effectively utilise the medium continues to follow suit.
More and more people, both freelancers and small business owners alike, are trying to figure out just how they can utilise social media to help them to achieve their professional goals.
While there is certainly no…
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May 14th, 2013 by SEM Contributor
When searching for a new or used car, there always seems to be a better deal on the horizon. Simply walking into the nearest dealership and asking for the lowest price doesn’t necessarily result in the best bargain anymore.
Luckily, social media is making it easier to search car dealerships from the comfort of your own couch.
Social media is…
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May 9th, 2013 by SEM Contributor
More and more pro sports and college teams are banning their players from using social media. And, with a rise in athletes that seem to tweet and post their way into controversy, the social media restraint seems reasonable.
The question is, what are the dangers involved if an athlete chooses to ignore these new found bans?
Bad Press
Whether a…
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March 25th, 2013 by SEM Contributor
If you consider yourself someone to be involved or interested in the music industry, you will truly understand the importance of networking and social media. Whether you are a performer, writer, innovator or even a buyer; to get to the top or noticed, you need to meet many people along the way. One of the great platforms for meeting people…
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February 20th, 2013 by SEM Contributor
So many people are using social media sites it is now vital that brands use these platforms to reach more customers and create campaigns which appeal to their target audience. While most companies prefer Facebook because it’s more visual, they are only now starting to learn just how powerful Twitter can be if used correctly.
Twitter can be a great…
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December 13th, 2012 by SEM Contributor
In terms of social media strategy, there are a few buzzwords that get thrown around a lot. I hear a lot about ‘engagement’, a lot about ‘community’, and a fair amount of ‘influence’ and ‘thought leaders’. What I don’t hear much about, though, is ‘omnipresence’, which is the cornerstone of any successful social media executive’s successes.
Being an expert on,…
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October 16th, 2012 by SEM Contributor
Up until now, most companies have mainly used social media for marketing purposes. The new marketing techniques resulting from this have proven to be successful and have allowed many enterprises to considerably cut down on marketing costs. Increasingly, meanwhile, financial institutions have also started to use this platform to predict currency movements. Stock and foreign exchange markets are among the…
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