Social Sites Look to Make the Grade With Students

• January 24th, 2014 by SEM Contributor

Social media and college kids – they go together. So why shouldn’t businesses target their marketing efforts to college kids through social media? It’s becoming more and more common, as well as more and more effective. A hugely successful marketing campaign via social network was Target’s back to school campaign this past fall. Through social media sites including Twitter, Instagram,… Read more

Damaging Words

• November 12th, 2013 by SEM Contributor

Teens already face a substantial amount of pressure when it comes to growing up in a modern world. Because of the mass amount of media to which they are exposed, they often feel pressured into growing up too fast and face many obstacles that generations in the past were spared. The Internet and cellphones do offer many advantages to young… Read more

Using Social Media to Locate the Best Rental Cars

• November 5th, 2013 by SEM Contributor

Social media isn’t just tweeting, posting status updates on Facebook and keeping up with high school friends you no longer talk to in person. With social media, you can score deals, discounts and freebies just by being in the loop. Bet you didn’t know you could even land a deal on a rental car, did you? Surprisingly, most business travelers… Read more

Social Media and the Fast Food Industry

• September 20th, 2013 by SEM Contributor

When the fast food industry turns to social media, foodie fans follow in droves via sites like Facebook and Twitter. And, considering fast food is an all-American pastime, it’s no wonder franchises that join social media gather quite a following. But, not all fast food restaurants use the same approach when it comes to social campaigning. So, with drive-thru networking… Read more

Turning to Social Media for Baby Products

• September 12th, 2013 by SEM Contributor

Social media matters to moms. With more than two-thirds of American moms using Facebook to look for bargains and discuss products, the hand that rocks the cradle really does rule the checkout sales. Savvy baby product companies can harness social media to show that they are trustworthy and understand the concerns of moms everywhere – qualities that will win loyal… Read more

How Can Teachers Utilize Social Media When They Go Back to School?

• August 23rd, 2013 by SEM Contributor

Social media goes a lot further than socializing when teachers introduce the increasingly important skill of networking to the classroom. And, considering the world is quickly turning to all things digital, the sooner students learn about social networking, the better. Besides, an informed classroom is more likely to have a worthwhile and safe online experience. So, with a tech-savvy school… Read more

Local News Stations Becoming More Social

• August 8th, 2013 by SEM Contributor

National news stations have been using social media for several years. Twitter was one of the first social media platforms to be used in spreading news. When journalists noticed how fast important information traveled, not just locally, but around the world, social networking became a standard connection for media outlets. News outlets that adopted social media early had great results.… Read more

5 Networks on Top of Their Social Media Games

• July 24th, 2013 by SEM Contributor

Although watching copious amounts of television was once considered an anti-social event for homebodies and shut-ins, TV is becoming more of a communal experience everyday thanks to social media. Whether it’s networks tweeting live events or reality shows with Facebook fan pages, social media is connecting audiences with the world of entertainment. So, which five television networks use social media… Read more

Can I Get Fired Over Too Much Social Media Usage?

• July 23rd, 2013 by SEM Contributor

Most human resource departments have strict policies and procedures for anything from a chemical spill to falling down at the office, but the majority of them aren’t up to speed on how to deal with social media in the workplace. With vague suggestions or ideas about how appropriate or inappropriate it is to use social media at the office, it… Read more

Are Online Dating Sites More or Less Social?

• July 19th, 2013 by SEM Contributor

The Internet has facilitated many changes in the dating world. At one time dating was dominated by meeting people through friends, meeting in a bar or other social gathering, or through an offline dating service. Remember the days of making a video for a dating service? While you can still make videos, it’s usually in the comfort of your own… Read more