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December 13th, 2012 by SEM Contributor
In terms of social media strategy, there are a few buzzwords that get thrown around a lot. I hear a lot about ‘engagement’, a lot about ‘community’, and a fair amount of ‘influence’ and ‘thought leaders’. What I don’t hear much about, though, is ‘omnipresence’, which is the cornerstone of any successful social media executive’s successes.
Being an expert on,…
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October 1st, 2012 by SEM Contributor
In our vast society of social networking, there are countless sites that allow kids to interact with their peers and to play while learning. Of course there is Facebook, but there are so many other sites and online activities where kids can connect socially. There is Friv4School, AGame.com, coolmathgames, and XBox Live. These sites have a variety of different games…
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September 24th, 2012 by SEM Contributor
2012 has been a whirlwind of a year and in just a few short months it will all be over – but not happily for everyone. We’re in September and like many other job hunters you have an overwhelming feeling of “Where the heck are the jobs?!” For the most part so many applicants feel very disoriented, frustrated and from…
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August 21st, 2012 by SEM Contributor
Establishing a new brand on Twitter is not a very simple task. Most people on Twitter are not interested in an unnoticed brand and would only follow three types of people on Twitter, firstly a celebrity Twitter account, a big brand or an account that follows back. For a brand to get established, it is important to maintain a high…
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July 26th, 2012 by SEM Contributor
Most businesses have caught on by now to the fact that social media can be hugely beneficial to any company, no matter how big or small. All of the content is 100% user-generated, the platforms leverage social interaction and networking and pretty much everyone is using it.
Well we all know what it can do for our businesses, but is…
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July 12th, 2012 by SEM Contributor
Now that’s some Serious airtime!
Airtime is the new social media platform vying for your attention, allowing you to chat via video to both friends on Facebook and pairing you with other people around the globe with the same interests! Here is everything you need to know before you log on!
1. No Download Needed
Unlike other video calling software,…
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July 4th, 2012 by SEM Contributor
For any business, communication is one of the most important tools needed for success. Unlike casual conversation, business interactions can be more reliant on certain language skills and understanding these is vital to your performance.
Social media can help improve these skills, giving you an easy way to gain success in your business – but how?
1. Regular use
There…
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May 31st, 2012 by SEM Contributor
It is difficult to measure your social media engagement. However, you can tell if your audience is attentive when you chat with them through the social media. The following steps can help you get started:
Dump pointless metrics
Here, vanity numbers will not help. Increasing the numbers of your Facebook fans or Twitter followers is a good thing; however, the…
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May 18th, 2012 by SEM Contributor
Location-based social networking is one of the newest trends to hit the web. Similar to traditional social networks, location-based networks allow users to broadcast to their contact list. But where Facebook and Twitter allow you to broadcast your thoughts, these other networks allow for the broadcasting of your location.
These location-based networks can make it incredibly easy for those on…
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March 20th, 2012 by SEM Contributor
From playing an online version of a T.V show, to sitting in front of a camera competing for real – the transition is easier than ever before, but what implications does this hold for society at large?
It used to be that audience participation was limited to the annual panto, where cries of: “Oh no, he isn’t!” were expected and…
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