The Sexy Truth of Converging Marketing Trends

• July 30th, 2013 by SEM Contributor

Effective social media marketing never really was a linear function operating within the so-called marketing funnel. And particularly where hospitality is concerned, marketers trying to “convert” in conventional ways has often proven disastrous. A recent article we caught via the a tweet (below) from @emmanuelleMTL a Montreal VP… Read more

Social Media – Are You Having Your Say?

• March 20th, 2012 by SEM Contributor

From playing an online version of a T.V show, to sitting in front of a camera competing for real – the transition is easier than ever before, but what implications does this hold for society at large? It used to be that audience participation was limited to the annual panto, where cries of: “Oh no, he isn’t!” were expected and… Read more

The Rise of Media Sharing – History of Social Media

• January 18th, 2011 by Ann Smarty

*This is the third post in “History of social media” series. Please see the first part here: Before Social Media: Precursors and the second part here: The Advancement of Social Media* Everyone has spent some time on YouTube, watching viral videos, music videos or just random vlogs or clips. As the largest video sharing site on the web, it has… Read more

Over-Sharing: How Far is Too Far?

• January 13th, 2011 by SEM Contributor

The Issue of Too Much Information… The problem of oversharing on platforms like Facebook and Twitter has some companies concerned about personal information overload and the issues that accompany it. There should be limits to what and how much information a person or company should divulge on social platforms, and some companies are taking steps to limit how much… Read more