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February 20th, 2013 by SEM Contributor
So many people are using social media sites it is now vital that brands use these platforms to reach more customers and create campaigns which appeal to their target audience. While most companies prefer Facebook because it’s more visual, they are only now starting to learn just how powerful Twitter can be if used correctly.
Twitter can be a great…
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June 13th, 2012 by SEM Contributor
Twitter has frequently been compared to Facebook. In reality, however, there are considerable differences between the two and describing Twitter merely as a social medium would not be doing it justice. Of course, it is fantastic as a communication tool as well, allowing you to easily stay in touch with hundreds (or even thousands) of friends all over the world.…
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January 30th, 2012 by SEM Contributor
Tell the world what you’re doing in 140 characters? Easy, what could possibly go wrong? Well it’s funny you should say that, businesses have gone out of business and people have lost jobs, money and even their freedom just by saying the wrong thing on Twitter. Common sense will help you stay out of too much trouble but here are…
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August 22nd, 2011 by SEM Contributor
In a day and age of ever-growing social media, how much importance does your business place on this subject?
Marketing one’s company is more important than ever given the struggling economy and the fight for every business dollar. Is your company positioned to take advantage of the social media revolution?
If you are not currently using social media or are…
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April 29th, 2010 by Bethany North
It’s no secret that Twitter is a common tool used by so many businesses, especially those that may be focusing on marketing or public relations.
Now that the cat is out of the bag, you can’t necessarily approach Twitter in the same way. Regular Twitter users are oversaturated with the abuse of social media, so they may not be open…
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