Why Should You NOT Try Out Social Media?
Social media is revolutionizing the way that consumers think and is strongly influencing the way that they make decisions. This reason should be enough for dentists to take their dental practices online and into these social media websites. However, this is often rarely the case. A lot of dentists are still wary about what the internet can do and hold off on any social media campaign. But if community driven marketing it what a dental practice is after, social media is the best platform to utilize. So it’s time to get over the excuses and just take the plunge. This article will narrate the usual reasons why dentists are hesitant to make use of social media and the rebuttals to these arguments.
The very first concern that dentists have with social media is that maybe their patients are not on making the entire campaign a waste of time. Although this might seem like a perfectly legitimate reason, the numbers are showing a different thing. According to recent surveys, the 50 and up crowd is the largest growing demographic in Facebook and in Twitter. For this reason, you will not have any problem reaching out to your patients because chances are they already have Facebook or Twitter account.
Some dentists also fear that allowing Facebook or Twitter in the workplace will only lead to staff members slacking off. However, this is one of the worst excuses there is. To begin with, if you are really confident about your staff, then you know better than to think that they’ll be less focused on their jobs just because you allow them to update your practice’s Facebook account every now and then. Besides, you may not even have to bother your entire staff with the duty of updating your social media accounts. Because posting tweets and statuses are so easy a single person can easily do the job.
Now, for those who tried out Facebook to advertise their dental practice yet did not receive any “likes” it really is very easy to be disheartened after that minor blow. But then again, advertising should only be a secondary goal when using social media. Facebook should primarily be used for communication. This is because with the help of social media, patients can directly post questions and feedback more conveniently and with much ease. At the same time, dentists can post their replies promptly which matters the most to patients.
Elliot Pearson Writes as a specialist for Dentist Identity who provides Dental Marketing and Dental Practice SEO
Well in some ways social media is not good… it depends how you use it for your marketing.