Your Company Blog Needs a Social Voice
A company blog can provide a way for potential customers to get to know you and your services.
However, no one will know about your blog or your company unless you promote it. One way to introduce your blog to the world is through social media.
Here are some tips to help you be more successful in your campaign.
Announce Each Post
Every post you write should have something important to say, and it should be promoted.
The only way others are going to know about it is if you promote it. Tell others about it on your social networks. Let your followers help you by including pins on the blog to make it easy for them to promote to their friends.
Some posts will be worth making a big fuss over, while others will at least bear a mention.
You can help create interest by asking a question or inviting comments when you announce your latest post. Once one person makes a comment, it often gets an entire conversation going.
Know Where to Promote Your Blog
As a business, you must know where your followers are spending their time.
For instance, if you are a retail business or are linked to some type of visual industry, Pinterest is a fantastic place to promote you. Facebook is generally an ideal network for promotion regardless of the industry you are in. The same is true of Google Plus. Twitter is another place for possible promotion.
You won’t have time to manage every social network, so it is essential that you pick two or three where you will have the most impact. This ensures that your limited time in self-promotion is utilized wisely.
Know How to Promote
When sharing a link to your blog post, make sure you attract attention.
Create killer headlines that make people stop and notice. Remember the importance of video and other visual cues. Statistics show that posts are more likely to be shared when they contain video or photos than if it is just an article.
Your post and promotion must evoke an emotion if you want people to care. Even if that emotion is anger, shock, or disbelief, it gets people involved.
Of course, if you choose to attract people through negative emotions, you must know how to do it correctly or you risk alienating them from your business.
Build connections by commenting on other people’s posts and responding when they comment on yours.
When people feel they are being heard, they will continue to communicate with you. It also encourages them to share with others if it is something of interest to them.
Remember that social media is about being social. That may mean visiting others’ blogs and helping promote them in return for them to do the same for you.
Use every opportunity to promote your blog post even in newsletters and emails.
If you have said something in your post that is truly worthwhile or beneficial to your followers, you will not hesitate to share it with everyone.
This is how you know that you have created a post worth reading.
About the Author: Joyce Morse is an author who writes on a variety of topics, including SEO and article writing companies.
Image Credit: social voice.
It is very necessary to focus on online social media to improving the growth of our business.