YouTube Pushes For Awesome Non-Profit Videos
Everyone knows YouTube is the place to get discovered and the site is using its star power to move forward with its Annual DoGooder Non-Profit Video Awards. This is their 5th year with the awards program and they have set up a new award to encourage online participation.
There will be $10,000 grants give to the winners in the four categories of the awards program. The grants are provided by The Case Foundation. The four categories include Best Small Org Video, Best Medium Org Video, Best Large Org Video, and the new category – Best Thrifty Video.
The winners will be a feature on the home page of YouTube’s website. Its promotion of the contest qualifies the homepage placement as being the equivalent of an ad on the Super Bowl for non-profits. The submission deadline is March 2nd and all videos must have been produced during the 2010 year.
For the new award category, the non-profit must create a video for less than $500 and the point behind it is that millions of dollars and high tech equipment is not required to create a video that makes an impact. Sixteen final videos will be chosen by a panel of judges and then it is up to the community of YouTube to decide the fate of the finalists being on March 7, 2011.
Non-profits already have the support of YouTube who established a separate support page exclusively from non-profit promotions. There are many tips and information for non-profit groups to use in order to market their goals and concepts.
I can see this being very popular.
Great move for youtube, these are the kind of videos that i like to see being pushed for traffic.